The San Francisco Women's Social Club (SFWSC)

 2024

In our increasingly isolated Digital Age, SFWSC connects young women in the Bay Area over shared experiences and interests. We host in-person events to foster authentic friendships and offer an online community of 11,000 women on Slack.

As Design Director, I created and enforced a consistent brand identity for SFWSC, working closely with the founder to develop visuals that embody inclusivity, warmth, youthfulness, and elegance. The brand's launch in March boosted our Instagram following by 500%.

Deliverables included the website, logo variations, typography, color scheme, and social posts.

I also collaborate with our partners – brands such as Nike, LinkedIn, Lululemon, Madewell, Notion, Strava – on print and digital marketing materials.